ITEN
YOUR SPORTS CONSUMER INSIGHTS AGENCY
Hi there!
Welcome to Iten Consumer Insights!
The scope of this agency is SIMPLE to help sports brands committed to the Sustainable Development Goals understand better the people they serve to develop highly relevant, entertaining & persuasive products, services and marketing campaigns.
WHAT WE CAN DO FOR YOU
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Through a mix of the most relevant market research methodologies, we'll help you identify clear and actionable consumer insights that will guide and inform your marketing strategies and help you deliver marketing experiences the people you serve will fall-head-over heels for!
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Our main solutions are:
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1
Human, Category & Cultural Insights
From the conscious and articulate self to the deeper subconscious and emotional drivers.
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Understanding the collective culture that shapes thinking and the relevant context that drives engagement and response.
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We'll bringing new learning perspectives from:
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- Regular people
- Creative people
- Influential people
- Expert people
2
Strategy & Positioning
Winning strategies across the life-cycle of your brand from positioning, through communication and onto innovation.
3
Communication Development
Get consumer feedback at different stages of your communication development so you can create authentic, relevant and talkable content your audience loves to engage with!
WHO I AM
“I AM PASSIONATE ABOUT PRACTICING SPORTS TO CONNECT NOT ONLY WITH MY BODY BUT WITH MY MIND & SPIRIT ”
I am a half Venezuelan & Spanish athlete & coach with a background in business administration, marketing and consumer insights.
For more than 8 years I worked for Unilever - one of the largest marketing enterprises in the world - helping multibillion dollars brands develop marketing campaigns for famous sports events such as the Men's Football World Cup and partnerships with sport teams such as Chelsea Football Club.
Also, I have helped other brands such as Dove, Wall's and OMO create worldwide marketing campaigns that emotionally connected with people and influenced their purchasing behavior.
Currently, I am an entrepreneur and spend half of my time working as a wellbeing & sports marketing consultant and the other half as a running, tennis & yoga coach.
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My personal motto is ''Show up & Never Give Up''
WHAT CLIENTS SAY ABOUT US
JAR is a reference for the running community in Latin America. They offer online coaching programs and course for runners & professionals.
Julian Alonso Running - Founder & CEO
"I needed someone to help me COMMUNICATE my ideas and services in a clear and simple way to my target audience, and I finally found the right person. I would like to highlight his commitment and professionalism. I finaly found someone that works as hard as I do to ensure the proposed objectives are met''
Anna Sanchez - Founder & CEO
Life Run is a pioneering company in the space of holistic wellbeing. It teaches runners how to mindfully run and measure success in more ways than just with numbers on a watch.
"Luis is a great consultant. He knows how to get into my shoes as a business owner and helps me focus in my marketing priorities. His support has been crucial to bring consistency to the brand across all touch points''
CONTACT US
SO WE CAN SPEAK SPORTS!
